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"Why I write...sheer egotism. Desire to seem clever, to be talked about, to be remembered after death, to get your own back on grown-ups who snubbed you in childhood."

-- George Orwell

T A B L E  O F  C O N T E N T S
  1. [Editor Notes; It's All Happening Online]
  2. [Resource Notes]
  3. [Markets and Leads: Political Publications]
  4. [C/Oasis- new stories and poems]
  5. [New Forms of Publishing]
  6. [Community]
  7. [Etc/Etc/Etc]

Welcome back! Some changes have been made to Sunoasis. The premium and regular issues have been merged. Each issue will be dominated by one theme but will have plenty of resources to pick and choose from. Every issue will have up-to-date market information.

I'm not charging for subscriptions but will use the Amazon Honor System. I like to think I'm more like PBS than CBS.

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E D I T O R  N O T E S

When I first got online there wasn't much of a writing market. Salon, Feed, Suck, Urban Desires, Word and a few others made a gallant effort to sustain themselves. Salon, surprisingly, is still with us.

Most have disappeared but many excellent publications have opened up the net writing market.

The net has gone from a nice, interesting toy to an absolute necessity. It has grown into a fascinating, exacting kind of necessity. You still have to walk through the bear and bull baiting rings, prostitutes and legless war veterans selling tulips on the corner to get to the playhouse but there it is.

The dynamics are simple: everyone is on the beast. Every publisher is on it, almost all the readers are on it, the agents, booksellers, reviewers are all on it.

Instead of a nice, rational marketplace and literary system there is a massive mosh-pit of types bumping and grinding at the center of some green universe. It can be overwhelming and very intimidating. It makes, at times, the print publishing system appear genteel and simple.

Yes, the favorite mantra around here is, "the computer is the publisher." Leaving aside the difficulty achieving that goal one can say that the internet is a profound conduit to the publisher.

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I get alerted to these things because of the correspondence I receive as part of Questions and Answers. Mehfooz, for instance, is a journalist and subeditor at the Daily Mashriq Peshawar and wants to sell to foreign markets.

The internet has allowed him to see beyond his locality, out into the huge, awful world.

It's not simply the Mehfooz's of the world but all of the "web site writer/editor" jobs I come across running Sunoasis Jobs. Writing for content on the web is becoming a mainstream occupation.

The online market is as robust as it has ever been. And this time around, unlike the late 90's, companies are actually putting money in their web sites.

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The writing market is learned through osmosis. You can't master it all at once.

Any decent library will have these resources and more:

  • Bacon’s Newspaper Directory
  • Bacon’s Magazine Directory
  • Editor and Publisher International Yearbook
  • Inland Press Association Membership Directory
  • Directory of International Internships
  • SRDS Business Publication Advertising Source
  • SRDS Consumer Magazine Advertising Source.
  • SRDS Print Media Production Source
  • O’Dwyer’s Directory of Corporate Communications
  • Gale Directory of Publications and Broadcast Media
  • Gebbie Press All-In-One Directory
  • Marketer's Guide to Media
  • Literary Market Place
  • Magazines for Libraries
  • Ulrich's International Periodicals Directory

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The blogosphere is proving to be a place for writers of all types. Pick out a product or service, research it, and then offer an interesting package to the web master. Try it and see what happens.

Or learn the intricacies of a high-traffic blog. Here is where the professional writer has a great advantage. Any subject you are resourceful about can be turned into a blog. You still have to market.

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The market is crowded with opinion of every sort. To write opinion effectively don't simply write off the top of your head as most of the amateurs do. Do an excellent search, read a lot of different opinion, and continually revise what you write; blog or no blog.

H o w  T o  R e a c h  B u s i n e s s  W e b s i t e s

The need for writing in the business world is generally under- appreciated.Even at this late date there are plenty of small businesses that can be helped getting an online presence with compelling written copy.

I always read the "web content writer/editor" ads that come into Sunoasis or are posted on other sites. They are almost always technical positions with a smattering of writing and editing. The company is looking for that magical person who combines web knowledge and savviness with writing and editing talent. They are hungry for new and exciting content.

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It's crucial to market and to prepare a portfolio you can send through email that shows a web editor your prowess in making good copy and meeting deadlines. You might throw in a little working knowledge of SEO copywriting as well.

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There are plenty of advertisements for "content providers" on Sunoasis Jobs, Craigslist, Monster, MediaBistro, and others. But, a writer can always do a Google or Yahoo search with a key word or phrase that encapsulates the writer's expertise and see what business's are open to a writer's talent.

Emphasize the benefit you'll bring to that specific company

Get fifteen to twenty core markets you feel confident you can sell to. Get all the contact information, study them, prepare ideas and try to develop a decent relationship with the web editor.

Peel back any organization that has written material to find out how you can be of service to them. Every association or group has a newsletter of one kind or the other.

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Another good source to use are the "yellow pages."

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Almost every company has a media kit. These are prepared for possible advertisers who come looking for space to place their ads. In the media kit is a summation of the demographics for the business entity. That is a very useful piece of information that can tell you the slant, tone, and possible ideas to bring to an audience of a business website. Remember, the more you know about the people the website targets, the greater chance you have of penetrating the needs of that website.

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The three articles of faith in writing for the web are, "be concise, be scannable, be objective." In other words, study copywriting and poetry.

Scannable simply means that people go to the Net looking for information useful to them. Most people pick out key words and phrases, tracking down the piece of information they really need. I admit I'm in the minority of those who go to the web for reading pleasure. The facts favor the majority.

It makes sense to follow the advice of usability experts and learn the writing techniques that seem to work.

Try this ten-minute Internet Writing Guide if you are new to the net.

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We look in the marvelous Oxford American Writer's Thesaurus and see that some of the terms connected with information are: instruction, advice, guidance, direction, counsel, even enlightenment.

The Oxford American Dictionary says, "1. facts told or heard or discovered..."

Information is the the gold people are hunting for.

Try to discover the structure of organization and what the relation is between the web master and the web editor. Many times, as we alluded to, they are the same person. But one of them is responsible for buying new content. And they are experimenting with content to figure out what works.

The goal isn't to attract readers to read ads so much as it is to keep readers in the site, clicking all around.

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Writer Krista McGruder has an excellent idea: Connect with web design companies in your area and give them your package. The web design companies are many times called in by businesses to do the technical end of a commercial website. We talked about "networking" last issue: A perfect example of a node in the network good to know.

The important thing is to study a website as you would a magazine. What is the purpose of the website? How do they make revenue? What content is already on there?

O B S E R V A T I O N S:
  1. Advertising, the driving engine of publishing, is moving online. As one executive put it, "the kids aren't reading newspapers or watching TV; they are online." And we say, good for you kids because this is one monstrous resource if you do it right.
  2. Corporations are spending billions of dollars trying to upgrade the writing skills of their employees. Why? Business lives and dies through communication. Writing either provides a business with credibility or destroys the credibility. And since business is using the internet more and more there are plenty of opportunities to help businesses develop a credible interface with the public.
  3. The blogosphere is rapidly turning into a commercial enterprise for information and marketing purposes. They are, apparently, perfectly adaptable to the daily, rapid-fire, and linked platform of the internet.
  4. New and odd sorts of writing appear such as "SEO article writing," or syndicated articles about your subject of expertise that links back to your website and give you more traffic.
  5. Major print publishers are now rallying the troops to go integrate with the internet full-speed ahead. Whether they do it right or not is anyone's guess but by doing so they double the space for written material. And shrewd writers know that writing for the net and print are different animals.
  6. Self-publishing has grown dramatically as writers learn the sophistication of making and marketing their own books through print-on-demand or old fashioned, do-it-yourself-ism.
  7. A real effort is underway to start using the aggregator technology to create a more efficient, less chaotic internet through which people will routinely customize their news and information.
  8. Many, many learning curves await the world for good or ill. But it means that there will have to be a lot of written communication explaining these things to a fascinated but befuddled world.
  9. I do see more and more advertisements for freelance writers posted around the net. I still think the free-agent needs to find the market and then reach out to it with a compelling package. But, maybe I'm old fashioned.

Funny Stories About Writers Trying to Market Their Wares:

---- Agatha Christie disappeared one day, her car was found abandoned and thousands of people got in on the hunt for her, including Sir Arthur Conan Doyle. She emerged eleven days later in a motel claiming she had temporary amnesia. They are still trying to figure out why she checked into the motel under the name of her husband's mistress.

---- When I was a teen-ager I read a book "Report From Iron Mountain" that supposedly was a high level discussion on the absolute probability of nuclear war and how the elite's could survive it. It created a firestorm but was eventually outted as a hoax devised by two political satirists.

---- Baby-boomers on the list remember the Clifford Irving hoax. He claimed to have written an autobiography of Howard Hughes and it generated tremendous interest. Later it was discovered as a hoax and Irving had to give back the money he made from it and was sent to prison.

---- How about Harlan Ellison who used to write in store windows and then go on TV talk shows to be interviewed about what he had written?

---- How about the self-publishing author whose book didn't sell anything so he opened The One Book Bookstore in Bisbee, Arizona? He self-published another book and opened another bookstore, named, The Other Book Bookstore that carried only copies of the second book. He sold 30,000 copies from this stunt.

And who can ignore that wild and crazy guy who wears a yellow suit of clothes with question marks all over them, selling his government information books?

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For Freelancers Only:

Writer Jenna Glazner offers her tips on "tightening the line" when fishing for assignments.
Writing markets list from the Open Directory.
From Writer Magazine.


B u s i n e s s o f W r i t i n g :

Planning a book signing tour from The Writer's Life
This site has model contracts for all types of writing.
The authoress has insight into why books go out of print.
Getting down to the business of writing.
Taxes for Writers.
W r i t e r O r g a n i z a t i o n s :

Horror Writers Association
American Association of School Librarians
Association of Booksellers for Children
American Booksellers Association
International Reading Association
Society of Children's Book Writers and Illustrators
Just Think Organization
The Reporters Committee for Freedom of the Press
P u b l i s h i n g :

Another prediction of the "end of print," at least as a medium supported by advertising.
What happens if you are a first-time published author and want the exposure Google's scan of library books could bring but your publisher says no? In fact, it sues Google over the fact.
What makes book publishers become book sellers?

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M A R K E T S  A N D  L E A D S
POLITICAL MAGAZINES: Make sure you locate the editor of a magazine, contact her and request a sample copy and writer guidelines. If you think you have a story for her, send an excellent query. Search back issues and try to understand the type of articles the editor looks for. We provide the guidelines or mail addresses and phone number of the publications when available.

Church and State
Pays $150-$300 for articles

Empire State Report

Pays $100-$700 for articles

The Nation

Pays $225-$300 for articles

The Progressive

Pays $250-$500 for articles


Pays $300-$3000 for articles

Don't hesitate to tell us what you are looking for.

Here is an index of writer guidelines.


Writer - Human Resource Communications
Location: Valley Forge, PA

Vanguard, one of the world's leading investment management companies, needs a creative, talented writer to research and write human resource communications. Your work should be engaging and accurate, educate your readers, meet business objectives, and be delivered on time. This position is available part-time (25 hours per week) or full-time.

You'll regularly brainstorm with clients, colleagues, and senior management to develop creative concepts for Web, e-mail, and print delivery.

For Full Ad go here.

Director of Publications/Editor in Chief
Location: Dallas, Texas

Established in 1972, Meeting Professionals International (MPI) is the leading global community committed to shaping and defining the future of the meeting and event industry.

MPI has an immediate opening for a Director of Publications. This position will be responsible for overseeing the strategic planning and direction of The Meeting Professional and ancillary publications products; introducing magazine best practices for design, readability and content; ensuring editorial content meets segmentation and market needs of MPI s membership; weaving business language, practices and experts into publication content delivery...

For Full Ad go here.

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Job Links for new leads!

If you have any suggestions about markets you want guidelines for, just drop a line

A T    C/ O A S I S

The Young Man Who Said He Wouldn’t Eat Chocolate Again by Tom Sheehan
Today it all came back. Once again, on another brilliant dawning, the Western Yetness still calling me, I woke with a toothache. A stupendous one! In half an hour, despite quick brushing, the stimulator poked here and there, gargling, all proving useless, the ache remained in force. It was, without a doubt, the chocolate again, or the mere thought of chocolate. I knew I was weak to most any candy, and to chocolate in particular, right from the beginning.

Two Poems by Aidan Andrew Dun
Black Passing
April Time

Two Poems by Ivan Silverberg
The Day Nicky Lived Forever
The Draining

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Hey, we even have a new literary newsletter and you can get it free if you click here!

>>>>>>>N e w    f o r m s   o f   p u b l i s h i n g<<<<<<

Here's a recap of the 2005 American Magazine Conference.
Finally, some criticism of the amateur goings-on in the world of the internet.
Derick Willis is the Research Database Editor of the Washington Post and has a great site. One section is a must read for all those who care about journalism. "Fixing Journalism."
An excellent analysis of the plight of newspapers. The author points out that newspapers gained ascendency primarily because of the improvement of print technology in the late 19th century. The irony is not lost here. He recommends that newspapers plunge directly into the new technology. After all, it is not about the delivery system but the talent that is bringing the news and other services to the people. They have the talent.

Last month we ran an article on LuLu and self-publishing. Here's an interview with a novelist who is using LuLu with some success. He gives some tips on what to do

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Chicago Humanities Festival in various Chicago area locations. Panel discussions and readings by Ed Hirsch, Margaret Atwood, Annie Proulx, Salman Rushdie, Scott Turow, Joan Didion and others.

NOVEMBER 18,20, 2005
The international Cat Writers' Association (CWA) will hold its 12th annual writers' conference in Foster City, CA near San Francisco on November 18-20, 2005. The conference is open to anyone interested in pet writing and will feature two days of professional seminars with nationally known speakers on topics including screenwriting, how to sell children's books, online writing, humane shelter issues and a magazine editor panel. For more information.

Shaw Guide for Writing Conferences in November


Want to keep Sunoasis going? Donate through the Amazon Honor System and wonderful things will happen!

Thanks to Steven Evans for his generous contribution. Thanks Steven! He is an editor and has a splendid web site here: www.the-freelance-editor.com

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Sunoasis--You're amazing! A mere five hours after I sent in the text for my classified ad I got a call for a writing project, and within two days, the project was mine. Thanks so much for your invaluable services! Debbie Lerman, freelance writer

E T C/ E T C/ E T C

Editor/Publisher: David Eide
Sunoasis Jobs
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