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Sherri asks, "I have an Associates Degree in Art with a major in Graphic Design. A Copywriting career seems to be very interesting. What kind of Bach degree would you recommend or major should I pursue in order to get the most experience in this area?"
Hi Sherri ,
Most copywriters come out of Journalism, English, or communications programs at four-year colleges. Your one big advantage is that you already have a graphic design degree. Many copywriters don't realize how much involvement they have with art directors and any graphic knowledge/experience is a competitive advantage.
For most copywriters I would recommend communications degrees with an emphasis on how information shapes the cultural landscape. I would also recommend writing classes, especially poetry, that teach you how to write concisely.
Read this link from the state of California about copywriters.
One thing they recommend:
"Writing for school and community publications is one way to gain this experience. Writing news releases or advertisements for school or community projects are other ways to gain experience. Well-written essays and other academic assignments can also be presented as examples of ability..."
According to one copywriter, "Certain majors seem to open doors in the creative department. These include advertising, marketing, communications, English, journalism, psychology, liberal arts, and media studies."
A lot of your decision should be based on your goals in copywriting. It's also recommended that you contact some agencies and ask what they like to see on the resume of copywriters they hire.
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