This article raises the question about
how many newsroom
employees are needed by 1,000 subscribers.
Posted August 26, 2002
Another article on salary and benefit drops for graduates in
journalism. 82% of the graduates in 2001 found jobs. It will
be interesting to discover what the numbers for 2002 will be.
some sound advice for avoiding job scams. From personal experience, I can
say that when you are desperate enough, you'll fall for a scam.
Posted August 22, 2002
Older workers are taking "bridge jobs" to transition into
Advertising revenue is still tepid for media but the consumer
is still demanding it and may be shifting the business model.
"Consumers appear willing to spend proportionally more of
their disposable cash to be informed and entertained, steadily
buying everything from DVDs to Internet subscriptions."
Of course, if baby buggies can be considered an advertising
medium I suppose anything is possible.
Posted August 19, 2002
The Online Journalism Review has an excellent article
on using the Net for research.
A valuable site for
research is Gary Price's, The Invisible Web.
I wouldn't rely heavily on the Net until you have experience
Talking to a reference librarian or buying a resource book
is worth hours and hours of searching on the Net.
Posted August 12, 2002
All students graduating with journalism or communications degrees have had a hard
time finding jobs. This especially applies to minority students.
"The median yearly salary for 2001 graduates
with a bachelorís degree was $26,000." This is about $1,000
less than in the year 2000.
Posted August 11, 2002
According to this report, the magazine economy is improving. Ad sales
are headed up.
This article misses the point on "free content" and "fee content."
"Fee content" simply replicates what's in print. "Free content"
gives the most important writers, scholars, and thinkers an opportunity
to cultivate an audience or, at least, find an audience. That
is the cultural significance of the Net. Give me something new
and profound and I'll pay for it. Force me to pay for the daily
drivel and forget it.
Posted August 9, 2002
More layoffs, this time from Red Herring. "It's an extremely soft marketplace out there,"
says chief executive, Chris Dobbrow. One important point he makes
is that decisions about hiring and firing are based on current
market conditions and not on what the projection will be months
or years down the line. And market conditions can change quickly,
up or down.
Posted August 7, 2002
According to the latest study from Pew Research Center
nearly half the people polled believed that journalists were "highly professional." However, a large segment (31%) believed the press was "unprofessional."
The number one attribute news consumers are looking for is accuracy in reporting the news.
Posted August 5, 2002
Of course, some colleges are actually putting money into these
j-schools. Southern Methodist University has earmarked $18 million for a
new multimedia learning experience.
Posted August 3, 2002
Employers are being warned against
over-hiring in this article from the
Cincinnati Business Courier. They are being urged to build a
resilient and flexible workforce. The process of hiring is going
to get more efficient as employers recruit candidates with the
most essential skills.
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